Nature’s Wisdom.
Curly Magic.
Born from Fiddleheads Salon, Curly Coven is where herbal alchemy meets modern hair care. Inspired by a visit to the world’s oldest apothecary in Florence, each product reflects a love of natural healing and the art of slow beauty.
The Origin Story
The story of Curly Coven began in Florence, inside the world’s oldest apothecary—a place of glass bottles, aged wood, and the scent of herbs steeped in history. That visit sparked my fascination with plant-based healing and the dream of blending beauty with nature’s remedies.
Years later, through herbalism studies and countless experiments, that dream took form. Each formula is infused with carefully chosen botanicals to nurture your hair and delight your senses — a return to nature’s wisdom, crafted with intention and care.
Where Nature’s Wisdom Meets Modern Care
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Made in the USA
Crafted with pride in small batches to ensure freshness, quality, and authenticity in every bottle.
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Cruelty Free
Our products are never tested on animals — only lovingly tested in our salon on real curls.
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Paraben & Sulfate Free
Formulated without harsh chemicals that strip or irritate. We keep your scalp and curls balanced, hydrated, and healthy.
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Silicone & Dye Free
Free from artificial colorants and silicones that can weigh down or dull natural texture — so your curls can shine in their purest form.
What Our Customers Say
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"Two thumbs up for Fiddleheads Salon’s Curly Coven Conditioner. I love this product."
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"The rosemary mint aroma brings a spa right into my home. It’s a fabulous scent."
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"I just dampen my hair and then apply product to the ends. I don’t touch my hair until it’s dry, turn my head over, and gently pull the curls."
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"No frizz. Great curls. Soft and shiny hair."
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"The new CC rosemary mint conditioner is fabulous! Leaves my hair really soft. Thanks for making it."
“Beth introduced me to Curly Coven Hydrating Treatment in the fall of 2025. I had long since decided that there wasn't any meaningful difference between conditioners I bought in the drugstore and the more expensive ones sold in salons. But I gave Curly Coven a try and found that it really was different! It provided just the right level of anti-frizz and anti-tangle without weighing my hair down. My hair is wavy/soft curls, not super curly, so I like to do everything possible to enable the natural texture I have to come out. This conditioner fits the bill. I also feel like my hair is less likely to get oily between washings with it. Plus the rosemary and mint give a wonderful tingle on the scalp. All in all, a win, and I will be buying it again!”
— Kate, A Fiddleheads Salon Client